Alaska Tent & Tarp is a legendary company in the state. Their name recognition and reputation are enviable by any standards. But their website had become very outdated. They wanted a new site that featured not just a better look but also made it easier for visitors to quickly find what they needed.

Rather than bury everything under a Products menu item, the top level product categories are surfaced in the menu. The most popular categories are also broken out in call boxes which highlight them.

The Arctic Oven, their best selling product, is given its own call box allowing visitors to get to that page in a single click instead of being forced to drill down through category and sub-category menus.

The look of the site has a sophisticated yet very Alaskan theme.

Click thumbnail to visit the live site >>