A feature that we are now recommending for almost all of the sites we build is a blog. Many people have hosted blogs on sites like blogspot.com. But such a blog can do more to benefit blogspot than the business itself.

You want people to visit and link to your blog so it makes more sense to have the blog as a part of your own site, not someone else's.

The blog is fully integrated into the design of the site to create a seamless experience unlike the tacked on look of many self-hosted blogs.

Blogs are also a great way to add new, highly relevant content to your site and that's good for improving standing in search engine results.