This is where I want visitors to the site to end up - a trek detail page. This page is very well organized with the logistical information right at the top - trip difficulty, length, dates, pricing, etc.

Also included is the critical call to action button to request additional information about the trek.

There are photos of the trek on the page as well as a link to a slideshow presentation with many more photos.

The body of the page is composed of a description of the trek. These detail pages are just two clicks off the home page.

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