SEO - Getting to the Top of Search Results

seoSearch Engine Optimization (SEO)

There is a lot of false and misleading information out there regarding how to optimize a web site for search engine performance such as:

  • Meta tags are the critical element
  • You need the right domain name
  • You have to submit your site to the search engines
  • The right keyword tags will get you to the top

Some of those things were true... several years ago. But things are much more complicated now.

 

Page Copy

The search engines determine what your site is about by analyzing the page copy or text. So there are some things that can be done as part of the site design process that will help.

But a lot of web designers will say that they do SEO as part of building your site. However many designers are laboring under the same misconceptions as the general public. The truth is if you want top results you need to work with a professional.

Professional SEO

pinnaclepinnacleI have partnered with Pinnacle Internet to provide top quality optimization for my clients. Yes it does cost more and it's an annual fee. If you're satisfied to be on page 2 or 3 of search results, then you can save the expense.

But the truth is that if your site isn't in the top 5 of the results for a particular keyword phrase then the amount of traffic to your site is going to be much, much lower than it could be. If someone finds a site that fits their needs out of the top 3 listings on the search results then they will never even scroll down to the bottom of page one and your site is essentially invisible.

Here is an example of what professional caliber optimization can do for your site. Click on the link below to see the Google results for the phrase "alaska backpacking." That's a pretty general phrase and very competitive. Because of the work done by Pinnacle on the site for Trek Alaska, the site turns up at #1.

Perform Google search for: "Alaska hiking"

Even if you are totally satisfied with the design of your current site, we can still work to improve your positioning with the search engines. Call to learn more.

907.350.3710